The first existing media product that I will be analysing is Eastenders, I have looked into the conventions for a soap opera. I had to look into the conventions because I had to identify how micro elements were used to create a soap opera. The reason in why I chose Eastenders is because its perhaps the most popular soap opera in England.
The opening shot of this episode is a close up of a sign for property sales. This shows the audience that this episode will be based around the sign and as we see later on in the episode nearly all characters are talking about the Queen Vic for being up for sale.
Each Eastenders episode starts of with its iconic music, the theme song for Eastenders has been voted as the most recognisable piece of music even beating the national anthem. This shows that the theme song is very significant because the audience know its the Eastenders theme song whenever they hear it. Eastenders is based in the city so therefore there will be a lot more ambient sound however that doesn't mean that the characters are having to shout when they're having a conversation. In a soap opera it is very rare that non-diegetic sounds will be used because that would take the realism out of the soap opera.